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By rich, February 22, 2010 4:13 pm

biz op video_1920

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By rich, February 2, 2010 12:13 pm

Do SEO experts agree on anything?  The more you look into how to optimize your website the more confusing it seems to be.  Pay-per-click, articles, keywords, tags, phrases, niches… it never seems to end. Strategies to improve your page rank abound and many of these strategies are being held as confidential.  Seems silly since its not really a secret and anyone can learn this stuff.  Trouble is, by keeping this stuff mysterious, so-called SEO experts can charge a hefty fee and never guarantee results or reveal exactly what was done.  It’s the old “If you can’t dazzle ‘em with brilliance… Baffle ‘em with BS” routine.   I can quickly get a top place on Google if I want a search term so obscure no one will ever use it except me; just to say I have the #1 spot.

Here are five things that have and will continue to work to help you out a bit.

Leverage.  The single most effective way to get Google to notice your site is to be bookmarked at a social bookmarking site.  Having links is extremely helpful if the links are to reputable sites. You can leverage the Google friendly sites like these bookmarking monsters and get a great boost.  A plethora of links to poor quality sites just looks like someone gaming the system my buying them.  Google punishes this behavior.  I would say that means don’t waste your money on paid backlinks.  There are so many plugins available to make this easy and you should find one that offers links to every popular social bookmarking site.

Downloadable content and video.  Google doesn’t care how good your video is or what your downloadable content is but does care that people want it.  If you have content on your site that visitors want and are willing to download, Google will take notice and give your site “brownie points”.  Don’t forget to make the content relevant to the keywords you choose.  There are plenty of ‘gurus’ out there talking about video but frequently they are hawking a particular service. Turning a PowerPoint into a video with Windows Movie Maker can be done by a 12 yr old.  The production simply has to be on topic and available.  Depending on the purpose of the site you can offer free downloadable eBooks like how-to’s.  It’s not hard to find PLR (Private License Rights) articles you can offer on about any subject.

Don’t wait for Googlebots.  One mistake people make is they assume Google will do all the work for them. Google likes xml sitemaps (http://www.sitemaps.org/) to easily index your site.  What many website managers do is get all the stuff in place then wait for the Googlebots to come along and notice them.  If you go through all the work to get your architecture right why wouldn’t you take the final step and just submit that sitemap to Google yourself?  It instigates those important bots to come back for another visit.  Do this every time there is a change or update to the site. 

Use search terms properly.  when I started making websites silly things like Meta didn’t mean a lot to me.  Tags and key phrases are those things I assumed were too technical for me then.  I might change the information just enough to show up in the tab but never really understood what this did.  Each page of a website should have a unique tag that identifies the page’s key phrase.  A machinist website may have a page on bearings.  That page should be optimized to bearings and not the same general term as the home page.  It’s simply a matter of labeling everything the right way. 

120001454.jpg anyone??  Everyone loves to put pictures on their site.  If your pictures have generic default numerical names then Google has no idea what they are.  Think of the description of a picture as brail for Google.  Google doesn’t have eyes to see a picture but does take notice of the file name and alternate text.  If you have a site about fish you want pictures of fish there; not numbers.  The alternate text should be the same as the file name.

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By rich, November 10, 2009 10:47 am

The power bar club is a group of people promoting The Bar.  This toolbar, once installed, is feature rich with powerful new bells and whistles for your browsing pleasure.  The feature that’s causing all the excitement though is the new paradigm in pay-per-click.  You click – you get paid.  What is click fraud with Google has become intended use with The Bar.

Obviously it can’t be expected that sitting at your computer looking at ads is going to get anyone rich, but what if an average person, without a mega-site, could get credit for thousands of people clicking ads every day?  What if an average person had a mini-Google that people would use?  What if it were free?

These are the questions the Power Bar Club is answering.  The Bar is free, the tools are useful, and all that money from all those clicks is shared with average people who share The Bar. The Bar is unique in the way people get credit for all those clicks.  Average people can have thousands of internet surfers clicking on ads without ever building a single website.

What’s the catch?  Well that’s simple.  To make real money (the kind that pays bills) you have to invite others to use The Bar.  That’s the point, to get millions of people using it.  There are plenty of toolbars available but only The Bar pays people for using it.

In the age of social networking sites it’s not uncommon for people to be in contact with dozens (I’ve even known some with over a thousand) of online contacts through facebook, myspace, and twitter; but it doesn’t take thousands of contacts to get credit for thousands of clicks.  The Power Bar Club has taken a line from the network marketing playbook and created a way of multiplying everything you do.  Unlike MLM though, there are no losers at the end of the chain.  It costs nothing.  We all click ads anyway so where is the work?  All the money comes from the advertisers who are getting the best deal there is in PPC advertising.  Everyone wins.

So to recap:

• Get The Bar for free.
• Use The Bar to help you find the things you look for anyway.
• Get paid for each ad you click on.*
• Share with others how they can do the same.
• Get paid for ads they click.
• They share and you get paid for those too.  Seven levels deep.
• All money comes from advertisers.  You never ask anyone to spend a dime.

All in all this seems like the most innovative way I have ever seen to make extra money from home.  Some will make enough to pay the cable bill almost by accident; others will knuckle down and build a network.  Those who really want to make money with The Bar will soon find themselves making many thousands each month.

Whether a few bucks each month is all you need to help with bills or you’re motivated to build an income to be envied the Power Bar Club is well worth a closer look.

To learn more about this business and to see a 5 minute video click on the following link:  PowerBarClub

You can click on the contact tab and send an email with further questions.  We’ll contact you shortly.

Good Luck!

Rich Carver